Strategic alliance aims to amplify African storytelling and promote continental economic integration through transformative creative content

ACCRA, Ghana – 29 July 2025 – Africa Prosperity Network (APN) today announced the signing of a strategic Memorandum of Understanding with the Africa Monologue Challenge (AMC), marking a significant milestone in advancing Africa’s creative economy as a cornerstone of continental integration under the African Continental Free Trade Area (AfCFTA).

The partnership positions APN as the Strategic Partner for AMC’s ambitious Pan-African productions, including Season 3 of the Africa Monologue Challenge reality series and the upcoming AMC Pan-African Feature Film. This collaboration represents a powerful alliance dedicated to reshaping Africa’s narrative on the global stage while fostering unity, trade, and youth empowerment across the continent.

“This partnership embodies our commitment to positioning Africa’s creative economy as a driving force for economic prosperity and regional integration,” said Sidig Eltoum, CEO, APN. “By aligning with the Africa Monologue Challenge, we are investing not just in content creation, but in Africa’s future narrative and economic transformation.”

Transformative Projects on the Horizon

The collaboration will focus on three groundbreaking initiatives:

• AMC Season 3: A Pan-African reality series to be hosted in Abidjan, Ivory Coast, showcasing the continent’s diverse talent and cultural richness.
• AMC Pan-African Feature Film: A flagship cinematic production that will be filmed across Uganda and six additional African countries, with post-production facilities in South Africa, demonstrating the continent’s growing film infrastructure capabilities.
• AU Agenda 2063 Documentary: A collaborative effort with the African Union Commission to create awareness around the objectives and potential of the AU Agenda 2063 framework.

Strategic Value Creation

Under this partnership, APN will leverage its extensive continental network to connect AMC with high-level influencers across Africa. The organisation will facilitate access to policymakers and ministries of trade, culture, and information while supporting fundraising efforts with institutions such as AFREXIM Bank.

AMC, an initiative by MK Casting in partnership with the African Chamber of Content Producers and the National Film Authority of Ghana, brings proven expertise in creative direction, production management, and international distribution capabilities, including relationships with major streaming platforms like Netflix and Prime Video.

Championing Cultural Diplomacy

The partnership extends beyond content creation to encompass cultural diplomacy and soft power engagement. APN will champion policy alignment across AfCFTA member states to support the creative sector while promoting AMC through its digital platforms and continental events network.

“This collaboration serves as a blueprint for how Africa’s creative industries can drive economic integration while preserving and celebrating our diverse cultural heritage,” noted Mawuko Kuadzi, CEO of Africa Monologue Challenge. “Together, we are creating content that not only entertains but also educates and inspires unity across our continent.”

Economic Impact and Recognition

As a Strategic Partner, APN will receive recognition across all AMC productions, gaining Pan-African visibility through television, streaming platforms, international festival circuits, and diplomatic screenings. The partnership also includes a 2% equity stake in net receipts from AMC productions, demonstrating the economic viability of Africa’s creative sector.

This first-mover advantage positions APN at the forefront of shaping Africa’s emerging creative economy, aligning with the organisation’s mission to promote prosperity and integration across the continent.

For Media Enquiries

Africa Prosperity Network, Communication Directorate Tel: +233 20 136 6105 Web: www.africaprosperitynetwork.com

About Africa Prosperity Network (APN)

Africa Prosperity Network is dedicated to fostering economic integration and prosperity across Africa through strategic partnerships, policy advocacy, and collaborative initiatives that advance the African Continental Free Trade Area objectives.

About Africa Monologue Challenge (AMC)

The Africa Monologue Challenge is an innovative initiative by MK Casting, developed in partnership with the African Chamber of Content Producers and the National Film Authority of Ghana. AMC focuses on promoting African storytelling through reality television, feature films, and documentary productions that celebrate the continent’s cultural diversity and creative talent.

Distributed to all African and international media houses